I think a song that's got something to say. I'm not much on gimmicks. I never have been because they don't last. But I like a song that tells a story and has some meat to it, you know, that means something. I'm not much on gimmickry, you know. I never was one, because that's not a secure way of making a foundation in this business because if you're a gimmick singer, then you're no bigger than the last gimmick ____ wear out.