Yes, exactly. What to market and what not to market. Yup. That's really what it amounts to. The amazing thing about that era was that even though -- it never died -- it just kind of faded and then other music came in. Even though it faded, it never lost hold. It was always there, always consistent, we always had a loyal following around the world. A very loyal following. True a narrow corridor, a narrow section of the public, but very loyal, and always came to see us.