And I think that what you have with the traditional players is a lot of them are just scraping by financially. And it's similar to my position with The Rag where now my husband now is a very accomplished publicist and has a career with that and he gets frustrated because I don't promote The Rag. But what happens is there is so much effort going into the product you simply have no brain left. After I produce the paper all I want to do is sleep. I mean your energy is with the product. In Vince's case for instance, or with a lot of the musicians, they're trying to come up with the charts, they're trying to get the right musicians, they're trying to find the time to rehearse to get to the gig, which doesn't pay very much money and just the whole process of performing takes so much energy, and they don't have the money to do the promotion. So if you don't start out with big money you're really stuck. And when I started The Rag I started with two hundred dollars. I mean who in their right mind starts a publication with two hundred dollars, which was borrowed from my insurance company. So it's a cash flow problem really.  And if you're going to get a good publicist you've got to pay him decent money. And if you're going to even get flyers printed up that look professional, it costs money. And you say well okay, go out and borrow the money, well if you're a musician who's going to loan you money?